Basic Attention BAT

Basic Attention (BAT) was trading at $0.0683, ranked #261 by market cap at $102.12M, with 24h volume of $15.49M.

Data snapshot: 2026-09-02 12:15 UTC. ↻ Refresh live price

BAT is the token of the Brave browser, which blocks ads by default and pays users BAT for opting into its own privacy-preserving ad system instead. It is one of the oldest crypto projects with a real consumer product and tens of millions of monthly users, though the share of those users who actually engage with the token has always been modest. BAT sits inside the Brave browser and attempts something the advertising industry has resisted for two decades: paying users directly for their attention while blocking tracking. Users who opt into privacy-preserving ads receive BAT, and publishers can be tipped in it. It is one of the very few crypto tokens embedded in a consumer product with millions of actual users, which makes it unusual on this map — most tokens here have no consumer distribution at all. Whether that distribution translates into token demand is a separate question from whether the browser is used.

Market cap decides how big a bubble is drawn, so rank is what places BAT on the map relative to the rest of its sector.